Posts in Branding
"Yes, Chef"

Last year I was honored to be asked to prepare the dessert course for the Stages  wine dinner at the Palace Theater. This annual event is the local chef event of the year.  My awesomely talented "cheffy" ( is that a word?)  friend Jerry Reveron finally convinced  the planning committee to include me in the program.

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Project Michigan

The bakery turned 26 this year. Along with this milestone, I had a feeling that maybe the bakery ( and me as well!) could use a bit of re-branding... a kind of  business facelift. I began thinking . "Is it time to re-do the logo? Are we still fresh in the minds of our consumers and/or potential customers? Are we still relevant , among the growing competition of cupcake shops, food trucks and Pinterest DIYers? " Does our website communicate what we are all about?"

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